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Wednesday
Jun222011

Project Sighting!

La Marzocco Strada MP: 3 groups of pressure-profiled espresso perfection.It's been waaaay too long since I've posted anything up here, but that's because I've been busy busy busy! I got hit with a landslide of projects in November and kept thinking I'd post something when I came up for air. Now it's late June and the slide is still rolling on … but I just had to take a moment and post this sweet time-lapse video by Charley Voorhis on the recent Caffè Mela remodel
I was quite involved in consulting on the design aspects of the project – how the new space should look, feel and flow, as well as some additional graphic design projects which will be arriving soon. Ben Field of Be,Clearly also provided incredibly valuable insight on refining the direction for the company. I also used a sledge hammer to consult the walls during the tearout… Keep an eye out here and at the shop for more design projects over the coming weeks, including a couple new T-shirts.
Darren & Emily Reynolds, the owners, and their solid team of baristi worked a near miracle in totally revamping the space in only 8 days, all while still serving coffee & great local food in the entry of the shop. 
Now the cafe is fully open again, serving even better espresso out of their brand-new La Marzocco Strada MP (and will soon be serving premium locally-crafted Snowdrift Cider as well as tapas-style tasty eats). There's an incredibly uplifting buzz about the place! It's open, clean, airy and authentic with the original brick walls now re-exposed. You get a more intimate experience with the expert barista staff and their process of making your coffee, whether it's a perfectly pressure-profiled single-origin espresso, vac pot, or pourover brew. And the live music experience is going to really shine now with more seating and great visibility from anywhere in the shop. Go check it out!

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