This last weekend the Northwest Cider Association made their first public appearance in Seattle at Cider Summit NW. With any new organization, it's essential to communicate who you are and what you're about from the very start. NW Cider Assn. stands for high-quality ciders crafted with love from whole fruit in the northwest. In this case, we chose simple branded coasters as one of the pieces to build brand recognition. Coasters to go with your cider, because it's all about the cider, and brand it by association whether it's carrying a NW Cider or not (and remind you that you should be drinking NW Cider). Letterpress because it's a high-touch process, crafted by hand (in the northwest) just like the ciders NWCA represents – and you can't help but run your fingers over the embossed texture, cherish it, and fall in love with the brand at the same time.