Snowdrift Cider Co.
Brand development: logo, identity, packaging, digital marketing
Developing the brand for Snowdrift Cider Co. has been an incredible project. In a world already saturated with delicious wines and well-crafted microbrews, it seemed foolhardy to try to launch yet another alcoholic beverage and think you could get anywhere. But together we took the risk head-on and went for it. The challenge was to create a brand image and package that would catch attention in the saturated beer/wine category and be accepted, yet different; something that was both relevant to today's design sensibility and respectful of cider's rich past; something that was attractive to urban consumers and conveyed a bit of the feel of the country where it originated.
Bottle photos courtesy of David White.
